Samsung, which has supplanted the lead of the Finnish Nokia in cell phones this year, said its new model, the SIII, will be on sale in late May in some countries and in the whole world from June.
Last week, Samsung has reported a quarter profit of $ 5.2 billion, on sales of the Galaxy SII whose sales exceeded those of the iPhone from the U.S. Apple..
Samsung has produced more than 20,000 per hour Galaxy in the first quarter. The smartphone was the largest contributor to operating earnings.
The New Samsung Galaxy SIII |
Won-Pyo Hong, head of product strategy for Samsung's mobile branch, said he expected that the SIII will sell better than the SII, which has sold over 20 million units. The marketing budget will also increase, although the brand is already well known, he added.
"Samsung has to make the most of those four to five months with the Galaxy SIII before Apple once again gives the iPhone a new breath with its next generation," said Geoff Blaber, analyst at CCS Insight.
Samsung also hopes that the quad-core microprocessor used in the SIII will also be combined by Nokia, HTC and Motorola, and Apple, its main customers for components.
The processor Exynos 4, based on the technology of Cortex A9 British ARM Holdings, allows for more tasks in less time.
Samsung stocks hit a record high after its first quarter results. Stocks reached $ 190 billion (145 billion euros), four times the Japan's Sony. Nevertheless, it is a third of that of Apple, the first in the world market capitalization.
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